Five unmissable B2B WhatsApp insights from ProConnect

b2b.store picks out some of the most valuable findings from our WhatsApp Insight Report ahead of our webinar

Want to know what’s really making some WhatsApp messages successful and others in the B2B space? Well, wonder no more.

There’s only one week to go before our How WhatsApp is Growing B2B Growth webinar and if you’re not already registered (first of all, why not?), then we’ve got something whet your appetite

We’ve gathered five of the most interesting insights our read of WhatsApp usage in the wholesale sector has found as a little teaser for what we have in store for you next Thursday.

Our read has come from crunching the numbers of all our customers to get an overall view of WhatsApp Business API usage in B2B, without revealing any of the specific tactics our customers are using.

Tuck in, learn something new, then get yourself registered for the webinar.

1. The first day is crucial – WhatsApp delivers high engagement at speed, with most reads coming in the first 24 hours after a message is sent
2. Nothing does it better – WhatsApp message open rates are comfortably the largest of any B2B communication, dwarfing email with a 188% better open rate compared to email
3. Hit the target for reads – Targeted audience segmentation is worth up to 11% of message open rates within 24 hours, so mix personalisation in with those entire-group blasts!
4. Reads are up on Fridays – One-hour message read averages tend to be higher on Fridays than at any other time of the week
5. Show your best side quickly – When starting a new channel, sending two messages within 24 hours of each other maintains high read rates and reduces the attrition after the first message

If you’d like to receive the full report, register your interest for when it launches after the webinar on Thursday 18th September.