Promotions your customers actually read.

Private one-to-one WhatsApp messages to tens of thousands of trade customers at once. Promotions, order and delivery updates, surveys and in-chat ordering, with every reply handled by the ProConnect Service Agent. Not a group, not the WhatsApp Business app: the official Business API, run from one platform.

Why WhatsApp, and why not groups

Everybody in the trade already has WhatsApp open all day. Email gets filed; SMS can’t carry an image or a button. But the free tools stop where B2B begins: groups cap at 1,000, expose every member’s number and let anyone reply to everyone.

ProConnect sends through the WhatsApp Business API: unlimited private one-to-one messages, full analytics, and a connection to your ordering and account systems. Nobody sees anyone else’s number. Nothing for the customer to install.

Three kinds of message

Promotions you send

Case deals, launches, events, brochures. Every message is a pre-approved template: an image or video, a short headline, the offer, an opt-out line and up to three tappable buttons. Customers can opt out of one kind of content without leaving the channel.

Updates that send themselves

Triggered one-to-one by what happens on the account: order confirmed, short on a line, ready for despatch, delivery slot, invoice due with a pay-by-bank link, back in stock, forgotten order before the cut-off, welcome and first-order nudges.

Journeys inside the chat

WhatsApp Flows are multi-step forms that run in the message: a pre-sale order with quantities and a confirmed total, a recipe cost calculator for chefs, a three-question survey, an event sign-up, a new-account registration. Built in ProConnect in minutes, no Meta console needed.

Marketing that talks back

Every send opens a two-way conversation. When a retailer replies to a launch with “what’s the case size?” or “when’s it in?”, the Service Agent answers from your product data, logs the enquiry and hands anything it can’t answer to your team. Promotions stop being broadcasts and become sales conversations.

How the Service Agent works | Web and app ordering

WhatsApp Marketing in numbers

wholesalers and FMCG brands live

read rate on ProConnect WhatsApp messages (email: 22%)

click-through on wholesale promotions, four times B2B email

.5m

B2B WhatsApp messages a month

Getting customers onto the channel

Upload your account numbers and contacts are enrolled where consent already exists; the rest get an invite page or a rep sign-up link. Single opt-in, inside WhatsApp’s rules. A channel is typically live in under a week; the time goes on gathering what Meta asks for, not on the build. We handle Meta approval, template creation and training. We run some of the largest trade WhatsApp channels in the UK; the biggest has over 40,000 customers on it.

What it does in practice

Flash sale. A case of energy drink at £19.99, max 20 cases, ordered through a WhatsApp Flow: 246 cases, £4,918 in five days, 21% of retailers ordered, 14.5 cases an order. Total send cost £6.16.

Customer survey. One send to ~25,000 trade customers: 54% read it, ~700 completed surveys back within 24 hours, the first one 1 minute 51 seconds after sending. A research exercise that normally takes weeks, done the same day.

Compliance check. A monthly request, a photo of the fridge back in reply, the AI checks it and issues the reward. No rep visit.

Replies

Every reply lands with the ProConnect Service Agent, which answers in any language, takes orders as structured tasks and hands over to your team when it should. How the Service Agent works

Book a demo