AI-powered B2B customer engagement

AI-powered ProConnect lets trade customers place orders, receive personalised promotions and get real-time support across web, mobile, voice and messaging — fully synced with your ERP and CRM.

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Multichannel ready and proven in the trade

Built on 15+ years of B2B expertise. Trusted by wholesalers and brands across the UK. Read our case studies

NEW: Introducing our AI Voice Agents

Influence B2B like never before

From ordering to product support, our AI Voice Agent understands, explains and responds in real time in 98 languages.

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One platform. Joined-up B2B growth.

Sales and Ordering

24/7 multilingual conversational ordering (web + app + voice + chat)

Web and app ordering built for trade customers
Two-way ERP sync for pricing, stock and order status
Enterprise-scale concurrency for sales calls and conversations
Automatic confirmations, exceptions and human handover

Marketing and Engagement

Enterprise messaging (WhatsApp Business Platform + more)

Segmentation, templates and automation across channels
Promotions, education and reminders in one journey
Up to 80% read rates — with 37% of messages read within the first hour
Measure outcomes end-to-end in a single dashboard

Implementation & Optimisation

Strategic support to scale automation and improve results

Creating test and learn pilot schemes based on your objectives
Help with agent design, campaign flows and messaging
Frameworks and best practice to unlock performance

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Why ProConnect

order accuracy

AI languages

average basket

administration time

Trade smarter. Grow faster.

ProConnect helps your team move faster, sell smarter and improve performance across every customer interaction.

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AI in Wholesale webinar

AI-powered B2B customer engagement

Multichannel ready and proven in the trade

NEW: Introducing our AI Voice Agents

One platform. Joined-up B2B growth.

Sales and Ordering

Marketing and Engagement

Implementation & Optimisation

Why ProConnect

Trade smarter. Grow faster.

Free downloadable B2B guides

Select your chosen guide to download and access insight to help grow in B2B

eB2B Playbook Quick Commerce guide

eB2B Perfect Content guide

WhatsApp in Wholesale guide

WhatsApp in B2B Insight Report

The latest news and insights from b2b.store

How to create multi-month WhatsApp campaigns in minutes with AI

b2b.store launches its own WhatsApp channel

b2b.store’s B2B engagement platform, ProConnect, expands for 2026

Ready to see ProConnect in action?

See how it works with a quick online demo