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Switch off the answerphone: the ProConnect Service Agent now answers the phone
  Artificial Intelligence, Blog, Customer Engagement, Service, Wholesale Voice agents are finally ready for the trade: British voice, conversational speed, works on your existing number. And a zero-risk way to try one alongside your answerphone.
WhatsApp vs email: which gets trade buyers clicking?
  Blog, WhatsApp, Wholesale One promotion to 8,540 retailers, measured retailer by retailer: who read it, who clicked, and how it compares with every benchmark we could find.
How to bring WhatsApp into your business
  Artificial Intelligence, Blog, Customer Engagement, WhatsApp Nine in ten people already use WhatsApp. Here is a simple, three-step way to implement it in your business: start with inbound customer service, then add marketing and utility.
Another great new feature for ProConnect Commerce: supplier-sponsored AI Insights
  Artificial Intelligence, B2B.Store, Blog, Ecommerce, Suppliers AI Insights in ProConnect Commerce help retailers plan what to buy. Now suppliers can sponsor them, giving wholesalers a new source of supplier funding from their online store.
Where does your WhatsApp customer service score?
  Artificial Intelligence, Blog, Customer Engagement, WhatsApp, Wholesale Score your B2B WhatsApp customer service from 0 to 10 – from unanswered messages to orders, payments and proactive support – and see how ProConnect helps wholesalers and suppliers move up the scale.
A smarter path to purchase: bringing AI-powered context to B2B ordering
  Artificial Intelligence, B2B.Store, Blog, Ecommerce Our latest B2B Store update connects what’s happening in the world with what’s available to buy—helping retailers spot opportunities as they shop.
Build a WhatsApp Flow in seconds, not days
  Artificial Intelligence, Blog, WhatsApp ProConnect's AI Flow creator turns a one-line brief into a finished, compliant WhatsApp Flow in seconds — surveys, registrations and orders, with no Meta Business Platform and no developer.
Introducing ProConnect Loyalty: turn purchases into points, and shelf space into repeat business
  Artificial Intelligence, Blog, Buying Group, Loyalty, Suppliers, Wholesale ProConnect Loyalty is b2b.store’s new AI-first loyalty module. Suppliers fund the rewards, wholesalers and buying groups host the programme, and retailers earn points for what they buy and what they put on the shelf.
Understanding the ROI of WhatsApp in your business
  Blog Early adopters of WhatsApp for business ran on instinct. The next stage needs a clearer view of what the channel costs and what it gives back, use case by use case.
What happens when you send a B2B customer survey through WhatsApp?
  Blog, Customer Engagement, Insight, WhatsApp, Wholesale A large wholesaler has used WhatsApp to survey its customers—and the speed of engagement shows why the channel deserves serious attention beyond transactional messaging.

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