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Feast your eyes on the latest news and opinions coming out of b2b.store. Want to find out more about anything you see? Drop us an email to hello@b2b.store.

Putting AI-powered WhatsApp to work: from FAQs to interactive trade marketing
  Blog, Customer Engagement, WhatsApp   ProConnect Team,  June 16, 2026
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Welcoming AAH Pharmaceuticals to the b2b.store family
  B2B.Store, Blog   ProConnect Team,  May 22, 2026
AAH Pharmaceuticals, one of the UK's leading pharmaceutical distributors, joins the b2b.store platform.
» Read more
AI latest features: ProConnect’s Image Generator and Demand Alerts
  Artificial Intelligence, B2B.Store, Blog, Ecommerce   ProConnect Team,  May 22, 2026
Create high-fidelity, fully customisable marketing imagery in minutes, directly inside ProConnect.
» Read more
The new b2b store: a modern customer portal, built from the ground up
  B2B.Store, Blog, Ecommerce, Open Banking   ProConnect Team,  May 20, 2026
Our biggest update yet brings customer management, invoicing and Open Banking together inside the upgraded b2b store.
» Read more
New on ProConnect: Automated outbound WhatsApp messaging
  Blog, Customer Engagement, WhatsApp   ProConnect Team,  May 14, 2026
» Read more
Ask your data anything: the ProConnect Assistant arrives for e-commerce customers
  Artificial Intelligence, B2B.Store, Blog, Customer Engagement, Ecommerce   ProConnect Team,  May 12, 2026
» Read more
Open Banking on ProConnect: faster, cheaper invoicing (especially with WhatsApp)
  Blog, Credit Control, Customer Engagement, Open Banking   ProConnect Team,  May 4, 2026
» Read more
AI-powered inbound WhatsApp: 24/7 customer service on ProConnect
  Blog, Customer Engagement, WhatsApp   ProConnect Team,  April 20, 2026
» Read more
How we’re educating the wholesale sector to help tech growth
  Blog   Chris Evans,  April 10, 2026
» Read more
What’s next in wholesale? The answer is always changing
  Artificial Intelligence, Blog   Chris Evans,  March 16, 2026
» Read more
Multi-format ordering arrives in ProConnect
  B2B.Store, Blog   Chris Evans,  March 12, 2026
» Read more
ISO42001: You lock your cash office, so why leave AI ungoverned?
  Artificial Intelligence, Blog   Chris Evans,  February 26, 2026
» Read more
East N West joins b2b.store to “stay ahead’ of competition
  B2B.Store, Blog   Chris Evans,  February 16, 2026
» Read more
First wholesale-specific AI guide published by Mars Wrigley and b2b.store
  Artificial Intelligence, Blog   Chris Evans,  February 12, 2026
» Read more
Watch: b2b.store’s AI in Wholesale webinar
  Artificial Intelligence, Blog   Chris Evans,  February 5, 2026
» Read more
How to create multi-month WhatsApp campaigns in minutes with AI
  Artificial Intelligence, Blog   Chris Evans,  January 29, 2026
» Read more
b2b.store launches its own WhatsApp channel
  Blog, WhatsApp   Chris Evans,  January 28, 2026
» Read more
Logo for ProConnect, b2b.store's WhatsApp Business API platform
b2b.store’s B2B engagement platform, ProConnect, expands for 2026
  B2B.Store, Blog   Chris Evans,  January 22, 2026
» Read more
What sort of messages should a business send on WhatsApp?
  Blog, WhatsApp   Chris Evans,  December 19, 2025
» Read more
How FMCG suppliers are influencing B2B customers using WhatsApp
  Blog, WhatsApp   Chris Evans,  December 19, 2025
» Read more
How to generate in-message WhatsApp orders
  Blog, WhatsApp   Chris Evans,  December 17, 2025
» Read more
b2b.store to host AI in Wholesale webinar
  Artificial Intelligence, Blog   Chris Evans,  December 5, 2025
» Read more
Quick Commerce playbook published by b2b.store and Mars Wrigley
  Blog, consultancy   Chris Evans,  December 4, 2025
» Read more
Wholesalers to receive AI consultancy as Sugro AI Accelerator launches
  Artificial Intelligence, Blog   Chris Evans,  November 17, 2025
» Read more
How do you build a WhatsApp audience in B2B?
  Blog, WhatsApp   Chris Evans,  November 12, 2025
» Read more
b2b.store AI workshop gives Ramsden International “clear direction”
  Artificial Intelligence, Blog   Chris Evans,  November 5, 2025
» Read more
b2b.store and Lumina Intelligence publish 2025 Wholesale Online Report
  Blog   Chris Evans,  October 29, 2025
» Read more
B2B WhatsApp Insight AI voice agent launched
  Artificial Intelligence, Blog, WhatsApp   Chris Evans,  October 16, 2025
» Read more
Watch: How WhatsApp is driving B2B growth webinar
  Blog, WhatsApp   Chris Evans,  October 13, 2025
» Read more
Watch: How Sandea Wholesale uses b2b.store to grow its business
  Artificial Intelligence, Blog, Ecommerce, WhatsApp   Chris Evans,  October 10, 2025
» Read more
What makes a good B2B WhatsApp message?
  Blog, WhatsApp   Chris Evans,  October 9, 2025
» Read more
First B2B-specialist WhatsApp Business API insight report published
  Blog, WhatsApp   Chris Evans,  September 18, 2025
» Read more
How Sugro and b2b.store combine to serve a national membership
  Blog, WhatsApp   Chris Evans,  September 12, 2025
» Read more
Five unmissable B2B WhatsApp insights from ProConnect
  Blog, WhatsApp   Chris Evans,  September 9, 2025
» Read more
b2b.store CEO Rob Mannion calls for AI trade support
  Artificial Intelligence, Blog   Chris Evans,  September 3, 2025
» Read more
WhatsApp webinar to reveal B2B growth opportunity
  Blog, WhatsApp   Chris Evans,  August 20, 2025
» Read more
The AI Act is here: AI, cyber threats and ISO 42001 for wholesalers
  Artificial Intelligence, Blog   Chris Evans,  August 13, 2025
» Read more
How to create a winning B2B WhatsApp strategy
  Blog, WhatsApp   Chris Evans,  August 1, 2025
» Read more
Perfect Content brochure launched by Mars Wrigley and b2b.store
  Blog, Ecommerce   Chris Evans,  July 24, 2025
» Read more
ProConnect upgrades to improve user experience
  Blog, WhatsApp   Chris Evans,  July 2, 2025
» Read more
Are AI agents the next big thing in B2B?
  Artificial Intelligence, Blog   Chris Evans,  June 2, 2025
» Read more
AI could be a wholesaler’s best friend – if they know how
  Artificial Intelligence, Blog   Chris Evans,  May 22, 2025
» Read more
b2b.store wins Service Provider of the Year at Sugro UK awards
  Blog   Chris Evans,  May 9, 2025
» Read more
Logo for ProConnect, b2b.store's WhatsApp Business API platform
AI campaign strategist bolsters b2b.store’s WhatsApp offering
  Blog, WhatsApp   Chris Evans,  May 9, 2025
» Read more
How does WhatsApp make its money?
  Blog, WhatsApp   Chris Evans,  April 10, 2025
» Read more
Mars Wrigley and b2b.store team up to publish WhatsApp brochure
  Blog, consultancy, WhatsApp   Chris Evans,  March 20, 2025
» Read more
Do I need to worry about GDPR when using WhatsApp?
  Blog, WhatsApp   Chris Evans,  March 17, 2025
» Read more
How to use WhatsApp in B2B_ProConnect
Watch: How to use WhatsApp for B2B success
  Blog, WhatsApp   Chris Evans,  March 13, 2025
» Read more
Time Wholesale Services launches ProConnect channel
  Blog, WhatsApp   Chris Evans,  March 3, 2025
» Read more
The limitations of free WhatsApp
  Blog, WhatsApp   Chris Evans,  February 24, 2025
» Read more
Strategy post-it notes
What to consider before sending B2B WhatsApp messages
  Blog, WhatsApp   Chris Evans,  February 14, 2025
» Read more
Pioneering B2B WhatsApp message a first for trio
  Blog, WhatsApp   Chris Evans,  February 5, 2025
» Read more
How b2b.store is powered by Artificial Intelligence
  Blog, consultancy   Chris Evans,  February 3, 2025
» Read more
Sugro UK launches member B2B WhatsApp channel
  Blog, WhatsApp   Chris Evans,  January 29, 2025
» Read more
Handling personal data on B2B WhatsApp 
  Blog, WhatsApp   Chris Evans,  January 23, 2025
» Read more
b2b.store launches ProConnect Platform
  Blog, WhatsApp   Chris Evans,  January 17, 2025
» Read more
Five reasons why wholesalers shouldn’t ignore digital advertising
  Blog, Ecommerce, WhatsApp   B2B Store,  October 31, 2024
» Read more
Why use a paid-for B2B WhatsApp solution?
  Blog, WhatsApp   Chris Evans,  October 31, 2024
» Read more
Deal to allow Sugro integration with all major ERPs
  Blog, Ecommerce   Chris Evans,  August 30, 2024
» Read more
b2b.store shortlisted for 2024 Grocer Gold Award
  Blog, WhatsApp   Chris Evans,  May 10, 2024
» Read more
b2b.store eCommerce updates enhance experience
  Blog, Ecommerce   Chris Evans,  March 28, 2024
» Read more
Bringing campaigns to life on Bestway’s ordering app
  Blog, Ecommerce   Chris Evans,  March 11, 2024
» Read more
Why a four-day week in wholesale isn’t as crazy as it sounds
  Blog   Rob Mannion,  March 10, 2024
» Read more
b2b.store launches pioneering reward scheme with Sugro
  Blog, Ecommerce   Chris Evans,  February 5, 2024
» Read more
Sugro rewards extended on to WhatsApp
  Blog, Ecommerce, WhatsApp   Chris Evans,  February 5, 2024
» Read more
b2b.store’s Rob Mannion on FWD WholeStory podcast
  Blog, consultancy, WhatsApp   Rob Mannion,  January 26, 2024
» Read more
Three B2B trends we expect to see in 2024
  Blog, consultancy   B2B Store,  January 10, 2024
» Read more
CEO Rob Mannion looks back at the big successes in the past 12 months and his key learnings to aid further growth in 2024
  Blog, Open Banking, WhatsApp   Rob Mannion,  December 23, 2023
» Read more
Three cheers to a brilliant 2023!
  Blog, Open Banking, WhatsApp   Rob Mannion,  December 21, 2023
» Read more
Bowling over Bestway’s customers with cricket campaign
  Blog, Ecommerce, Wholesale   Chris Evans,  October 26, 2023
» Read more
Watch: Sugro member R&I Jones’s digital journey
  Blog, Ecommerce, Open Banking, WhatsApp   Chris Evans,  October 12, 2023
» Read more
Pioneering Sugro B2B WhatsApp initiative a “win-win for everyone”
  Blog, WhatsApp   Chris Evans,  October 5, 2023
» Read more
Five tips for delivering a successful digital roll-out
  Blog, consultancy, Ecommerce   Chris Evans,  September 8, 2023
» Read more
How B2B WhatsApp can support suppliers
  Blog, WhatsApp   Chris Evans,  August 22, 2023
» Read more
How Bestway Wholesale and b2b.store pushed the digital standard
  Blog, consultancy, Ecommerce, WhatsApp   Chris Evans,  August 14, 2023
» Read more
How effective is B2B Open Banking?
  Blog, Open Banking   Chris Evans,  August 8, 2023
» Read more
b2b.store opens up eCommerce sites to all
  Blog, Ecommerce   Chris Evans,  August 7, 2023
» Read more
What makes a good B2B WhatsApp channel?
  Blog, WhatsApp   Chris Evans,  August 1, 2023
» Read more
B2B Open Banking processing more than 3,000 transactions a month
  Blog, Open Banking   Chris Evans,  July 27, 2023
» Read more
We asked ChatGPT to take over as b2b.store CEO – this is what it did
  Artificial Intelligence, Blog, consultancy   Chris Evans,  July 13, 2023
» Read more
Bramble Foods and Benoli sign up to B2B Open Banking
  Blog, Open Banking   Chris Evans,  July 7, 2023
» Read more
How open banking saved a business thousands from their monthly expenses
  Blog, Open Banking   Chris Evans,  July 3, 2023
» Read more
How effective is WhatsApp Business Platform?
  Blog, WhatsApp   Chris Evans,  June 19, 2023
» Read more
Is open banking the key to customer loyalty?
  Blog, Open Banking   Chris Evans,  June 15, 2023
» Read more
Why do I need a service provider to use the WhatsApp Business Platform?
  Blog, WhatsApp   Dale Jefferson,  June 9, 2023
» Read more
Why businesses can’t afford to ignore open banking revolution
  Blog, Open Banking   Rob Mannion,  May 25, 2023
» Read more
First £1 million up for B2B Open Banking
  Blog, Open Banking   Chris Evans,  May 24, 2023
» Read more
Sugro and b2b.store fight wholesale crime with B2B Open Banking
  Blog, Open Banking   Chris Evans,  May 16, 2023
» Read more
Everywhere we look, we see problems WhatsApp Business API could fix
  Blog, WhatsApp   Chris Evans,  May 11, 2023
» Read more
Personalised communication to revive falling basket sizes
  Blog, consultancy, WhatsApp   Chris Evans,  May 4, 2023
» Read more
Digital glossary: What does API mean?
  Blog, consultancy   Chris Evans,  May 2, 2023
» Read more
Why B2B WhatsApp could be a revenue driver for wholesalers
  Blog, WhatsApp   B2B Store,  April 18, 2023
» Read more
b2b.store’s B2B eCommerce services and functions
  Blog, Ecommerce   B2B Store,  April 14, 2023
» Read more
Wholesale AI: ChatGPT advice for wholesalers
  Blog, consultancy   Chris Evans,  April 13, 2023
» Read more
Wholesale Online Report 2023: Lumina Intelligence’s Blonnie Whist Q&A
  Blog, consultancy   B2B Store,  April 3, 2023
» Read more
Digital glossary: What is a Progressive Web App (PWA)?
  Blog, consultancy, Ecommerce   Chris Evans,  April 2, 2023
» Read more
b2b.store contributes to 2023’s Wholesale Online Report
  Blog, consultancy   Chris Evans,  March 21, 2023
» Read more
Sugro offers B2B WhatsApp to its members
  Blog, WhatsApp   Chris Evans,  March 14, 2023
» Read more
Bestway rolls out B2B WhatsApp nationally
  Blog, WhatsApp   Chris Evans,  March 14, 2023
» Read more
Sugro and PepsiCo announce split testing project
  Blog, consultancy   Chris Evans,  March 6, 2023
» Read more
Four wholesalers sign up to B2B Open Banking
  Blog, Open Banking   Chris Evans,  February 24, 2023
» Read more
Digital glossary: What is split testing?
  Blog, consultancy   B2B Store,  February 22, 2023
» Read more
Open banking is the answer in changing times – Gilroy
  Blog, Open Banking   Chris Evans,  February 17, 2023
» Read more
Seven reasons why WhatsApp Business Platform is best for wholesalers
  Blog, WhatsApp   Chris Evans,  February 16, 2023
» Read more
B2B Open Banking: Development makes process even slicker
  Blog, Open Banking   ProConnect Team,  February 10, 2023
» Read more
Wholesaler R&I Jones embraces tech innovation
  Blog, Ecommerce, WhatsApp   Chris Evans,  February 7, 2023
» Read more
Frequently Asked Questions: Open Banking
  Blog, Open Banking, Wholesale   B2B Store,  February 2, 2023
» Read more
Sugro signs up to B2B Open Banking
  Blog, Open Banking   B2B Store,  February 2, 2023
» Read more
Why WhatsApp could be key to B2B success – Jefferson
  Blog, WhatsApp   Dale Jefferson,  January 31, 2023
» Read more
Innovation is key to attracting talent to wholesale – Mannion
  Blog, consultancy   Rob Mannion,  January 27, 2023
» Read more
b2b.store appoints Wholesale News Editor
  Blog   B2B Store,  January 9, 2023
» Read more
How B2B WhatsApp supports wholesale buying groups
  Blog, WhatsApp   B2B Store,  December 20, 2022
» Read more
Why is Open Banking useful for B2B wholesalers?
  Blog, Open Banking   Chris Evans,  November 28, 2022
» Read more
How B2B WhatsApp benefits wholesalers
  Blog, WhatsApp   Chris Evans,  November 15, 2022
» Read more
Open Banking launch to cut wholesalers’ card charges
  Blog, Open Banking   B2B Store,  August 17, 2022
» Read more
What is Software as a Service (SaaS)?
  Blog, consultancy   Chris Evans,  July 22, 2022
» Read more
b2b.store decouples wholesale digital solutions
  Blog   B2B Store,  June 26, 2022
» Read more
b2b.store to launch new enhanced digital storefront
  B2B.Store, Blog, Customer Engagement   B2B Store,  June 23, 2022
» Read more
BI to grow your business
  B2B.Store, Blog, Wholesale   B2B Store,  May 19, 2022
» Read more
How to generate MORE revenue online with these powerful new b2b.store features
  B2B.Store, Blog, Technology, Wholesale   ProConnect Team,  November 9, 2021
» Read more
Machine learning and AI in B2B: how will it actually benefit you?
  Artificial Intelligence, B2B.Store, Blog, Wholesale   ProConnect Team,  September 9, 2021
» Read more
b2b.store launches new b2b.store Enterprise
  B2B.Store, Blog, Wholesale   ProConnect Team,  September 2, 2021
» Read more
b2b.store shortlisted in prestigious Grocer Golds for Technology Initiative of the Year
  B2B.Store, Blog, Technology   B2B Store,  June 30, 2021
» Read more
BI for wholesalers: how to leverage BI effectively to improve your business
  B2B.Store, Blog, Wholesale   B2B Store,  June 1, 2021
» Read more
B2C vs B2B ecommerce – what you need to know
  B2B.Store, Blog, Ecommerce, Wholesale   B2B Store,  May 27, 2021
» Read more
The dummies guide to AI and machine learning in B2B wholesale
  Artificial Intelligence, B2B.Store, Blog, Wholesale   B2B Store,  May 20, 2021
» Read more
RNF re-brands to b2b.store
  B2B.Store, Blog, Wholesale   B2B Store,  April 18, 2021
» Read more
How should B2B wholesalers get into online ecommerce?
  B2B.Store, Blog, Ecommerce, Wholesale   B2B Store,  April 1, 2021
» Read more
Wholesaler Profile: Thomsons Foodservice
  B2B.Store, Blog, Wholesale   B2B Store,  January 12, 2021
» Read more

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